Music has become synonymous with bits and bytes. The record store has been replaced with the likes of itunes and kazaa. Music has become a commodity and it is no longer a reflection of the artist. Labels have become faceless beings that churn out the latest trend. This is not just a mainstream phenomenon. The underground has embraced this new culture as well. To put it another way: music is no longer an art form. It is a business. There are those who do not toe the party line but they are becoming increasingly rare.

With this in mind, Plan-DX17 was conceived and launched. Our first goal was to approach artists whose work thrives independent of trends -- artists who create and further what music is. We want to document their work so that it cannot be ignored.

We believe that music is art, and not only entertainment. As such, the format and packaging of each release should reflect this. Like a painter's prints, the releases are limited, and the packaging is significant to the overall aesthetic. The design of the package can take on any form. The release should prove interesting to look at and to listen to. However, this is not just form over function. The artist will have a say in the packaging and in how their work is presented. This way, their ideas are presented both musically and visually.
The artists will have full artistic control of their material --- we set no limits on what they produce.

These ideals do not come without a cost. Our releases are priced higher than those of other labels because we are not limiting ourselves in commercial sensibilities, genre, or expense. This approach frees us to produce items that are severely limited and unique in nature. Each release is an object of art.

We promise that none of our releases will be re-pressed and that we will not give portions to some odd compilation. Instead, we promise to deliver music and packaging of the highest artistic nature.

We also promise to sell direct to you whenever possible. Direct sales allow the artist to receive greater compensation and in turn fuels the creation of even more music. We want to avoid the distribution system that seeks only to profit from the efforts of others.
A distribution system that does not always pay the artist or the label.

This change in course is something that bits and bytes could never deliver.